App/Website for family recipe planning

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Project:

MampfPlanner is a new app designed to help busy parents easily plan family meals. It offers child-friendly recipes and customizable weekly meal plans.

Challenge:

Similar offerings are often too generic or time-consuming. Parents need to browse multiple websites or realize they lack the necessary ingredients at home, making meal planning difficult.

Outcome:

A playful, user-friendly app that builds trust and helps parents save time, reduce stress, and make family meals a connecting experience.

Conversations with other parents:

Common issues with meal planning

Missing ingredients:

Often an ingredient needed for the recipe is missing after it has been found.

Lack of variety:

Cooking the same meals repeatedly due to a lack of inspiration.

Time pressure:

Little time to search for recipes or cook elaborate meals.

Lack of flexibility:

No option to spontaneously adjust meals or find alternative ingredients.

How should the brand look to appeal to the target group?

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MampfPlan setzt auf eine verspielte und freundliche Gestaltung, die besonders Familien anspricht. Das Ziel ist es, Eltern das Gefühl zu geben, dass sie hier eine einfache, stressfreie Lösung für die tägliche Essensplanung finden, die speziell auf die Bedürfnisse ihrer Kinder zugeschnitten ist.

Web version

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