Macromedia University needed personas to better understand and respond to the vastly different needs of its target audience.
The previous communication approach was too broad and failed to address specific needs.
As a team, we developed specific personas that help us create more targeted and effective solutions.
The very first step was to assemble a team from various departments. It was crucial to include different perspectives in the persona creation process from the start.
Based on design thinking and my experience with educational target groups, I defined the research goals with my team.
After conducting enough interviews and surveys and establishing a solid data foundation, it was time to use this information to create the personas.
I organized a workshop for this purpose.
Under my guidance, the team created three personas in just five hours.
These are examples. Due to privacy reasons, the actual personas of Macromedia University are not shown.
Today, AI can simplify and speed up many processes. However, I would still retain a shortened version of the workshop to allow every participant to work actively with the data.